"Contact Timber Exteriors | Free Inspections" went from zero visibility to its first click — a good sign for a page built specifically to turn visitors into inspection requests.

"Roof Replacement Coon Rapids MN" also picked up its first click this period — early proof this newer, more specific service page is beginning to get found.

Visibility is still edging in the right direction month over month, even while clicks on the two main pages are down.

The site's two main pages are both down significantly this period, and there's no new content in the pipeline to offset that. New reviews are the fastest lever left to pull for trust and local ranking — we need Timber Exteriors actively asking recent customers for them.

Posting finished jobs and storm-damage before/afters gives us something to point people to beyond the same two service pages, and it's the other lever we can pull without waiting on a full content build.

We'll keep optimizing the existing pages and technical SEO in the background, but with both flagship pages trending down and no reviews or social signals to build on, there's a limit to what SEO alone can do next period.

We'll use the slower winter season to grow the site from its current handful of pages up to roughly 75–100 pages, so there's far more ground to compete on once search demand picks back up in spring.